Modern travelers expect more than convenience—they want curated, personalized experiences. If your packages are built using internal booking data alone, you’re likely overlooking key insights that could boost revenue, reputation, and retention.
Why External Data Makes Travel Package Curation Smarter
By combining internal booking behavior with external data—like partner offerings, industry benchmarks, and customer reviews—travel providers can craft smarter, more relevant packages that align with travelers’ actual needs. This lets you:
✅ Increase conversions with better-matched offers
✅ Build loyalty through personalized itineraries
✅ Differentiate your brand from cookie-cutter competitors
✅ Boost revenue through optimized pricing and packaging
How It Works
🔹 Cluster analysis segments customers by budget, travel style, and interests
🔹 Optimization algorithms determine package pricing using real-time competitor and partner data
🔹 Tree-based models recommend the right mix of hotel, flight, and activity options
🔹 External review and sentiment data inform quality and relevance of inclusions
Real-World Impact
Audley Travel used a custom-built platform to integrate over 20 partner APIs, enabling fully personalized tour assembly at scale. As a result, they improved operational efficiency and were named a top Tour Operator by Sunday Times Travel Magazine for delivering value and customization.
Still Assembling Packages Based on Guesswork?
With external data, you can make every package feel tailor-made—boosting loyalty, revenue, and your brand’s reputation along the way.
📩 Want to curate smarter, more personalized travel experiences? Let’s talk.