Traditional market research is expensive, slow, and often outdated by the time it reaches your team. Meanwhile, your competitors are already using real-time data to see where the market is heading—and getting there first.
📉 77% of companies say market intelligence depends on strong competitor insights
📈 74% are already using big data to differentiate their brand (Forbes)
⏳ And 31% of orgs say the most useful innovation would be an automated data solution (Qualtrics)
If you’re not moving faster, you’re falling behind.
External Data Makes Forecasting Smarter and Cheaper
When you combine your internal sales and customer feedback data with third-party market signals, you can:
✅ Monitor shifting demand before it hits your P&L
✅ Detect early signs of product trends through external sentiment and search data
✅ Identify untapped markets or segments based on spending, behavior, or mobility data
✅ Allocate resources based on real demand, not gut instinct
How It Works
🔹 Forecast sales and demand with time-series analysis using internal + market-level data
🔹 Analyze competitor positioning and consumer sentiment via topic modeling and NLP
🔹 Segment customers or markets using clustering and behavior-based data
🔹 Predict market trends and inventory needs using regression and economic indicators
Real-World Impact: A Global Sports Brand Identifies High-Potential Markets
A top athletic brand used external mobility, geographic, and spending data to identify underdeveloped markets across South America. The result? A data-backed roadmap for where to expand, who to target, and how to message—before competitors moved in.
📩 Want to stop guessing and start forecasting?
We help companies combine third-party market intelligence with internal data to see trends sooner and move faster. Let’s talk about how we can help.
👉 Contact us to get started.
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