Brands spend millions trying to get in front of their audience—but most still miss the mark. Without the right data, ad budgets are drained on people who were never going to convert.
Now imagine knowing exactly who just bought from your competitor.
With the right external data, you can.
🧠 By combining location, transaction, demographic, and behavioral data, you can identify and directly market to consumers who’ve recently engaged with competing brands. These are high-intent, high-opportunity audiences ready to convert with the right offer.
Why External Data Gives You a Competitive Edge
✅ Find and engage customers already in-market for your product
✅ Deliver hyper-personalized offers that boost conversion
✅ Eliminate wasted ad spend with laser-focused targeting
✅ Drive 5–8x higher ROI with data-backed marketing decisions
How It Works
🔹 Combine internal customer behavior and pricing data with external purchase and location signals
🔹 Use predictive modeling to identify high-likelihood switchers from competitor brands
🔹 Segment audiences for targeted outreach—by geography, demographics, digital behavior, and more
🔹 Run personalized marketing campaigns with real-time performance feedback and optimization
Real-World Impact
After applying behavioral and product-based segmentation, Aydinli—a global brand distributor—earned an additional $50,000 per campaign and achieved a 3,500% ROI by identifying and converting high-value consumer segments.
📩 Want to outsmart your competitors? Let’s talk about how external data can help you win your next customer before they even see your ad.
[ Talk to a Data Expert ]
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