Pricing decisions are too important to leave to gut instinct. With the right data, businesses can predict how customers will react to different price points and find the sweet spot that maximizes both revenue and profit.
Done right, pricing optimization doesn’t just improve margins—it gives you a competitive edge.
Why External Data Makes Pricing Smarter
By integrating internal sales and cost data with third-party market and competitor data, businesses can:
✅ Predict demand sensitivity across different customer segments
✅ Pinpoint the most profitable price points for each product or service
✅ Benchmark against competitors in real time
✅ Maximize profitability while remaining competitive
How It Works
🔹 Use regression analysis to understand how pricing impacts conversion and revenue
🔹 Apply cluster analysis to group products and customers by shared behaviors
🔹 Incorporate competitor and market data to adjust prices dynamically
🔹 Test different scenarios to evaluate promo effectiveness and timing
Real-World Impact: How Delly’s Boosted Margins with AI-Powered Pricing
Delly’s, Brazil’s leader in food service distribution, processed over 800 million monthly data points to fine-tune pricing across its catalog. By combining internal and external data—including estimated market demand—they improved gross margins by 1.1%, reinvesting the gain directly back into growth.
📩 Want to unlock hidden profit with data-driven pricing?
Let’s talk about how external data can help you price smarter—and grow faster.
👉 Talk to a Data Expert