When a competitor shutters their doors, it opens one for you—but only if you act fast. Every day that passes is a missed chance to redirect loyal customers from a now-closed location to yours. Without a clear targeting strategy, those customers go elsewhere.
Why External Data Is Key to Winning Their Loyalty
By combining audience location data with your customer insights, businesses can:
✅ Identify high-value customers near recently closed competitor locations
✅ Score prospects who resemble your ideal customer profile
✅ Personalize outreach to boost conversion and lower acquisition costs
✅ Capture more market share while competitors are pulling back
How It Works
🔹 Use external location and audience data to map customers who frequented closed competitor stores
🔹 Apply predictive scoring to find those who best match your most loyal customers
🔹 Launch targeted outreach campaigns with tailored messaging
🔹 Track engagement and conversion to refine and expand efforts
Real-World Impact: Nordstrom’s Strategic Pivot
Rather than simply absorb competitor customers, Nordstrom used closure data to redesign its store strategy. By opening 3,000 sq. ft. showrooms in areas affected by competitor exits, they reduced operating costs and boosted online engagement—proving that strategic targeting and location intelligence drive growth beyond foot traffic.
📩 Want to target the right customers before your competitors do?
Let’s talk about how external audience and location data can help you win customers—and market share—right now.
👉 Talk to a Data Expert
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